Justin Shattuck

Archive for August, 2008 Monthly Archives

BLOW YOUR SITE VISITORS AWAY WITH YOUR PROFESSIONAL WEB CONTENT

When you start receiving hundreds of hits from search engines such as Google and Yahoo!, your primary concern should be in converting every single one of those fresh web viewers into huge fans of your website immediately. You have to make sure that the keyword that got them to your site has a great deal of relevance to your web pages in an overwhelming way so your new website visitors will bookmark your site and keep coming back to your site week after week.

The opinions and suggestions reflected in this article are those of myself, and maybe a few friends I jacked statements from — with their permission of course. However, realize that every website and market is different and these may not work every time. But, it is a damn good starting point and guideline to get you going in the right direction!

You also need a professional, sleek design on your home page so that all the new traffic to your website will not click away from your home page in disgust after seeing ten or twenty spelling errors or poorly loaded and designed graphics. If your web pages do provide a great benefit to your fresh web visitors, they will certainly keep coming back for more and will eventually start purchasing your service or product very soon.

If they find your site does not have anything new to say about the topic that got them there in the first place, no amount of banner advertising or Pay-Per-Click program in the world will keep them there, so don’t waste your time or money by looking for one. Google needs you to describe your website in the most accurate search terms possible, or you will not ever get a good page ranking from Google, much less the amount of web surfers excited enough about your site that they will bookmark it and tell others about it.

WEB PAGE OPTIMIZATION WILL BRING IN TONS OF TRAFFIC TO YOUR WEBSITE

An internet research survey conducted last year stated that up to 60% of all website pages on the world wide web are not optimized for the highest possible search engine rankings. You should use this fact to your advantage by making sure that all of your site’s pages are being optimized by you or a SEO professional so you can get a higher Google page ranking than the many millions of sites that are not optimized at all.

The more content you have on your web pages, the better chances are that web page optimization will send the future traffic to your website through the roof. The reason for this is because search engines love to send their web users to the most content-heavy sites that have been submitted to them. Google appreciates a site that has at least five different website categories in their site navigation bar, for instance. The more relevant keywords that Google’s search engine spiders find on your web pages and in your site’s navigation bar, the better.

BY HELPING GOOGLE, YOU ARE HELPING YOURSELF

The reason that Google and Yahoo! like featuring content-heavy websites is because the web surfers that actually go to their search engine screens to look for relevant content will keep coming back if they like the sites that Google and Yahoo! send them to. So, in a way you are actually helping Google as well as your own self-interest when you supply Google with the most relevant keyword descriptions possible.

Google makes millions of dollars every month by featuring Google ads on their main site pages that want to advertise directly to the web surfers who use relevant keyword searches, so make sure your keyword definitions for your site are as relevant as possible. Otherwise, Google will never give you the high page ranking that your site deserves, which will cause future website traffic to your site to dry up as quickly as a prune left out in the sun too long.

YOUR WEB PAGES MUST BE PERCEIVED AS A PERFECT WAY FOR YOUR WEB VIEWERS TO GET UP-TO-DATE INFO

You have to be sure all of your web page content is current and up to date on your site’s main subject topics or future web visitors will think you have put no effort at all into your website, so why shoud they bother bookmarking your out of date site?

Just because you happen to know everything about your website’s subject matter and topics does not mean that your site visitors know anything about them, so treat them as people that need to be educated on your website’s topics at all times so your future website traffic to your site will be huge indeed.

Optimize all of your content-heavy web pages by updating your keyword density and making sure that all of your site’s blog titles and article subject headings are in bold. Along with applying that SEO technique, you need to be sure that your website pages contain all of your most popular and relevant keyword phrases as much as possible. This way, your success as an online entrepeneur will become a reality.

THE LAST YEAR HAS ROCKED, BUT I MISS A FEW PEOPLE AND THINGS

I cannot even begin to explain the extraordinary adventures I have been on over the previous year. There was the crazy Summer Ride Share road-trip project and living my life on tape; visiting Lake Tahoe for a wedding, losing power, and finding comfort gambling with Nick; road-tripping with Justin Clark and Blake up to Philadelphia, Pennsylvania for Chap’s Wedding; and everything in between!

I apologize in advance for mis-links, anything I’ve left out, and the ever-present errors in my spelling. This is a fun article and therefore, I’m just going to throw her together and not give IT to much thought. Got an issue with it — bring it up and I’ll stab you in the throat with a pixie stick! brahaha!

SEARCH ENGINE OPTIMIZATION IS IMPERATIVE FOR A WEB BUSINESS TO SUCCEED

If an online business these days really wants to increase their overall profit margin, then they usually HAVE to have at least a top twenty page ranking in Google to get a few hundred new customers coming to their site every week. The best way to get to that goal is to optimize their web pages for the search engines to see that they have the best relevant content devoted to their specific market or industry.

This article will not discuss “black hat” SEO techniques or any search engine optimization dirty tricks. I will only be discussing truly professional methods that legitimate SEO companies use every day to get their clients that huge push to the top ten or twenty rankings in Google specifically.

Over the past year I have slowly dwindled the amount of time I have available to blog personally to almost nothing. Seems a bit twisted considering I write a lot for ThisTulsa.com, but honestly it is a bit of a higher priority for me right now. I’ve decided I’m going to start blogging over here on my lovely blog again — but I am making a few changes here and there and going to try to figure out a fun Version 4-2 or something.

Not quite a redesign but not quite the same. If you have any ideas — please let me know!

I’m just curious what I should do with my website, design, and content — especially when I rarely have the time and energy to blog on it? Suggestions?

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